About Us
John Dicey, Founder & CEO of The Freedom Faculty
As Global CEO of Allen Carr’s Easyway (International) and Allen Carr’s Easyway (US) John dedicated his career to transforming the landscape of addiction cessation.
With extensive experience in national & international franchising, operations, sales, marketing, and high level inspirational leadership he drove the strategic vision that expanded the organisation’s global reach to over 50 countries.
His leadership style is characterised by a commitment to fostering dynamic, positive cultures within teams - inspiring continuous improvement and the development of innovative solutions to enhance service offerings and drive sustained growth.
His expertise in product development, media relations, public affairs, and high stakes negotiation was pivotal in managing the brand, securing industry recognition, and establishing Allen Carr’s Easyway as a trusted name in addiction recovery and behaviour change.
In addition to 35 years of high level corporate experience John’s background in hospitality, retail, start-ups, and “hands-on” operations, sales, and marketing, combined with his passion for small businesses is a key driver for The Freedom Faculty’s first two projects. His determination to offer zero cost advice to those who might benefit from it, with an option for easily affordable ongoing advice, coaching, and mentorship for those who would appreciate it, is testimony to his belief in the power of small businesses and his admiration for those who drive them.
WHO ARE WE?
High level corporate experience
The Freedom Faculty benefits from more than 35 years experience of dealing with national and international corporate clients across a variety of industries including Tech/IT, Healthcare & Life Sciences, Finance & Banking, Energy & Utilities, Manufacturing & Industry, Retail & Consumer Goods, and Construction.
It is important to note that as well as developing and managing national and international franchise networks and working with huge, global corporations - our experience in hospitality, retail, start-ups, and “hands-on” operations, sales, & marketing has gifted us essential knowledge, understanding, and insight into businesses as varied as one-person sole traders, small companies with only 2-10 employees, and larger SMEs across a wide range of business sectors.
In the UK, small businesses make up over 99% of firms and contribute around a quarter of GDP. Once you include SMEs, the sector is responsible for around 50% of the nation’s GDP. They drive the economy, support the economy, and deserve far more help and encouragement than they ever receive. The Freedom Faculty aims to change that.
SMALL BUSINESS HELP
John’s broad range of business experience is complimented by a deep understanding of behaviour change. As co-author of many bestselling books on the subject, he is well placed to encourage and inspire transformational mindset change and personal development as well as providing strategic guidance, visionary mentoring, and entrepreneurial advice to small business owners, as well as leading international brands.
“I’ve been helped so much by talking to others throughout my business life. From my earliest days as a lone teenage entrepreneur to recent times - talking to people who had insights, ideas, and enthusiasm for whatever it was that I was trying to achieve has been invaluable.
The benefit of receiving enthusiastic free of charge, ongoing, objective feedback and advice from a variety of kind individuals along the way is immeasurable and I feel eternally grateful and blessed to have received it. Nothing has given me more pleasure throughout my career than helping people in the same way that I have been helped myself.
In a professional sense you can sometimes feel incredibly lonely, isolated, ground down and lacking inspiration when running your own small business and I’m delighted that our first two projects at The Freedom Faculty aim to provide a free of charge and minimal cost antidote to that”.
John Dicey, Founder & CEO of The Freedom Faculty
